Komunikasi Bisnis

Bobot mata kuliah = 2 SKS

Nilai Tugas : UTS : UAS = 35% : 30% : 35%

Komponen Nilai Tugas = Quiz, Kehadiran, Tugas Take Home, Tugas Kelompok

Buku yang digunakan =

Business Communication Today Ninth Edition

COURTLAND L. BOVÉE, JOHN V. THILL

Pearson, Prentice Hall, 2008

 

Communication is the process of sending and receiving messages

Communication Process

1. The sender has an idea.

2. The sender encodes the idea as a message.

3. The sender produces the message in a transmittable medium (oral, written, visual, and

various electronic forms).

4. The sender transmits the message through a channel.

5. The audience receives the message.

6. The audience decodes the message.

7. The audience responds to the message.

8. The audience sends feedback.

Komunikasi dalam Organisasi

•Internal communication takes place between people inside the company 

•External communication takes place between the company and outside parties 

•Formal communication network, in which ideas and information flow along the

 lines of command (the hierarchical levels) in the company’s organization structure 

Jaringan Komunikasi Formal

• Downward communication flows from executives to employees, conveying executive

decisions and providing information that helps employees do their jobs.  

• Upward communication flows from employees to executives, providing insight into

 problems, trends, opportunities, grievances, and performance—thus allowing executives to

 solve problems and make intelligent decisions. 

• Horizontal communication flows between departments to help employees share

information, coordinate tasks, and solve complex problems

• Informal communication network—a grapevine—that operates anywhere two or

more employees are in contact, from the lunchroom to the golf course to the company’s

e-mail and instant messaging (IM) systems.

Prinsip Komunikasi Bisnis yang Efektif

- Practical, factual, concise, clear, and persuasive 

- Provide practical information. 

- Give facts rather than vague impressions. 

- Present information in a concise (ringkas), efficient manner (cara yang efisien). 

- Clarify expectations and responsibilities. 

- Offer compelling (menarik), persuasive arguments and recommendations.  

Hambatan dalam Komunikasi

•Noise and distractions 

- The common habit of multitasking, attempting more than one task at a time, is a recipe

for distractions. 

•Competing messages (information overload) 

- Too many messages can result in information overload, which

not only makes it difficult to discriminate between useful and useless information  

•Filters 

- Messages can be blocked or distorted by filters, which are any human or technology

 intervention between the sender and the receiver. 

• Channel breakdowns 

- Sometimes the channel simply breaks down and fails to deliver your message at all.  

Memastikan Kesuksesan Komunikasi Bisnis  

•Consider audience expectations. 

- Deliver messages using the media and channels that the audience expects. 

•Ensure ease of use. 

- Even if audiences are actively looking for your messages, they probably won’t see your

messages if you make them hard to find. 

•Emphasize familiarity. 

- Use words, images, and designs that are familiar to your audience. 

•Practice empathy. 

- Make sure your messages “speak to the audience” by clearly addressing their wants and

needs—not yours. 

•Design for compatibility. 

-With so many messages delivered electronically these days, be sure to verify technical

compatibility with your audience.

Pelanggaran Etika dalam Komunikasi

•Plagiarism. 

- Plagiarism is presenting someone else’s words or other creative product as your own. 

•Selective misquoting. 

- Deliberately omitting damaging or unflattering comments to paint a better (but untruthful)

picture of you or your company.  

•Misrepresenting numbers. 

- Increasing or decreasing numbers, exaggerating, altering statistics, or omitting numerical

data. 

•Distorting visuals. 

- Making a product look bigger or changing the scale of graphs and charts to exaggerate or

conceal differences.

Memastikan Komunikasi yang Legal

•Promotional communication. 

- Marketing specialists need to be aware of the many laws that govern truth and accuracy in

advertising. 

•Contracts. 

- A contract is a legally binding promise between two parties, in which one party makes a

specified offer and the other party accepts. 

•Employment communication. 

- A variety of local, state, and federal laws govern communication between employers and

both potential and current employees. 

•Intellectual property. 

- In an age when instant global connectivity makes it effortless to copy and retransmit

electronic files, the protection of intellectual property (IP) has become a widespread

concern.  

•Financial reporting. 

- Finance and accounting professionals, particularly those who work for publicly traded

companies (those that sell stock to the public), must adhere to stringent reporting laws. 

•Defamation. 

- Negative comments about another party raise the possibility of defamation, the intentional

communication of false statements that damage character or reputation.